Reading FC owner reportedly sets new asking price amid takeover talks – Reading Today Online

Reading FC - Dai Yongge

READING owner Dai Yongge has reportedly set an asking price of £30million to sell the club, according to The Athletic.


The Royals are currently up for sale after they have endured financial mismanagement of the club since Dai Yongge took over in 2017.


According to a report from football outlet The Athletic, Dai Yongge is asking for £30million as well as bonuses if the club are promoted in future seasons.


Their report also claims that the owner is ‘surprised’ that potential buyers value the club less after player sales during the January transfer window.


Dai Yongges new asking price is £30m, with more to come if Reading are promoted in the coming seasons.

He’s also surprised that potential buyers value the club less after player sales.

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Under his reign, the club has been deducted a total of 16 points, while he has failed to fund the club adequately which has resulted in staff wages being paid late on numerous occasions.


With former Reading CEO Nigel Howe being tasked to oversee the sale of the club by Yongge, he has been meeting with the Supporters Trust at Reading (STAR) regularly. 


The latest update provided by STAR claims that the takeover is ‘moving in the right direction’, while exclusivity with any interested parties is yet to be signed.


The update from STAR also says that all offers for the club have been presented to Dai Yongge and that he ‘feels positive’ about at least one of the offers.


They also reiterated that Howe is ‘working hard’ to ensure that any potential buyer for the club will be able to fund it properly going forward.


Ruben Selles’ side currently sit in 18th position having gone on an excellent run of form which has seen them climb their way out of the League One relegation zone with back-to-back wins.


Next up for Reading is an away trip to relegation rivals Fleetwood Town on Tuesday night.

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