BANDUNG, Telkom University – The current economy is slowly starting to creep up, and the increase in Small, Micro and Medium Enterprises (MSMEs) can now dominate. However, the limited ability to digitize becomes a challenge for business people.
To overcome these challenges, a team of Lecturers from the Digital Public Relations Study Program, Faculty of Communication and Business, Telkom University, together with a team from the Padang State Polytechnic, conducted digital marketing assistance to MSME in Cimahi at Cimahi Techno Park, Thursday (20/10). ).
This Community Service activity began with the opening of the Head of the Cimahi City Cooperatives and Industry Cooperative Trade Office. Then continued with the presentation of material by Dr. Martha Tri Lestari, S.Sos., M.M, who discussed “Public Speaking Techniques for New Entrepreneurs of MSMEs in Cimahi City.”
According to Martha, the purpose of public speaking is to see how the public receives the message so that it takes an attitude of confidence, comfort, and being able to master the material (material and audience).
Not only material in this activity, but the lecturer team also carried out practical/simulations with business actors using tools from digital media such as websites, social media, and content editing. This practice is guided by Dr. Yuhefizar, S. Kom., M. Kom.
With the implementation of this Digital Marketing Assistance, it is hoped that it will be able to become capital in adapting and developing its business. MSMEs Rise, Indonesia Forward!